The Top Social Media Influencers Over 65

These social media influencers show us you’re never too old to make an impact online.

Every year, the older generation continues to prove that 65 is the new 30. Defying expectations from those younger than them, those over 65 use social media more every year. As of February 2021, 45% of people aged 65 or older say they use some form of social media, from Facebook to Twitter to TikTok. And while the older generation gets more tech-savvy every day, like a fine wine, their influence on the world gets better with age.

Although seniors may still use their mobile devices to FaceTime with their family or enroll in insurance, these days, their Instagram and Facebook feeds also occupy much of their screen time. Who are they watching, and how are they engaging with them? The experts at MedicareHealthPlans.com wanted to know which influencers over 65 were taking over the social world. They also wanted to understand how today’s seniors participate in social media. Whether you’re part of the 45% that uses social media or not, these results may give you an insight into the world of “granfluencers” and social media as a whole.

You Get an Influencer, and You Get an Influencer!

The entertainment industry has a strong influence on the general public, from movies to music and everything in between. Unsurprisingly, actors and musicians dominated this list of “granfluencers” on social media. Check out which names over 65 influence the online community the most based on their follower count. You never know—you may find someone you’d like to subscribe to.

Survey Says…

We also wanted to know just how social-media-savvy people over 65 were and what media they frequently visited. Are they mostly keeping tabs on their family through Facebook and Instagram? Maybe they’re looking for new dance trends on TikTok the most. Are they getting their daily news from Twitter or YouTube? Here’s what we found out from the boomers on social media.

  • Over 54% of seniors over 65 consider themselves at least “pretty good” at using social media. They feel comfortable posting photos and commenting on posts without any help. They also feel that other family members and friends feel the same way about their social media expertise.
  • A whopping 84% of those 65 and older use social media no more than 3 hours a day. Nearly 61% don’t feel like they need social media, citing they would rather spend their time with their friends and family in person than online.
  • It may come to no surprise that nearly 77% of our respondents said they use Facebook the most out of the social media platforms we included in our survey (Instagram, Twitter, TikTok). Another 72% say they prefer Facebook Messenger as their messaging app of choice. Makes sense, since 46% said what they like most about messaging apps is the ability to connect with old friends from a long time ago.

Methodologies

Infographic

We searched in places like Ranker and FamousBirthdays.com to find those over 65 years old with a high social following. We used socialblade.com to quantify their followings across all major social media platforms. We organized the people by age and total social following and created our infographic accordingly.

Survey

We surveyed 1000 people over 65 years old and asked them about their social media usage, including why and how they use social media.

Never “Too Old” For Social Media

Many seniors use social media today, looking for the latest recipes on YouTube or finding new hobbies on TikTok. And while the numbers show that those influencing them may be on a different planet in Hollywood, it’s no secret that their names, images, and likenesses can profoundly impact the everyday social media consumer. 

Traversing social media is not the only way seniors have shown they are tech-savvy. Many seniors find doing things online a lot easier than going into a store, whether they’re shopping for Medicare or a new pair of slacks. The online presence of those over 65 is growing, and much like recent retirees, they don’t seem to be slowing down.

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7 Ways to Prepare for the 2022 Annual Enrollment Period

The Annual Enrollment Period is your window to enroll in a Medicare plan. Prepare ahead of time to find the right Medicare plan for your health needs.

The holidays may be around the corner, but there is no better gift than taking care of your health, or the health of the ones you love, first. Once a year, all Medicare beneficiaries can enroll in a Medicare plan from October 15th until December 7th during the Annual Enrollment Period (AEP). Even though enrolling in a Medicare plan may seem overwhelming, the experts at MedicareHealthPlans.com are here to help and have narrowed down the steps needed to prepare for this critical time of the year. Here are just a few things to consider before enrolling during AEP.

1. Review your current insurance situation and determine if changing plans is right for you

Enrolling in a Medicare plan during AEP may impact your coverage if you have existing insurance coverage through your employer. Your employer can hike your premium rates, drop benefits, or even cancel coverage once you enroll in a Medicare plan. Make sure you speak with your employer to ensure there aren’t any hiccups in the process. Suppose you have insurance coverage outside of your employer (Marketplace or Medicaid). In that case, there may be an opportunity for both insurances to work together to cover your health bills. Reach out to your current insurance company for specific details of your plan.

2. Find out if you qualify for Medicare benefits

If this is your Medicare starting line, determine if you’re eligible for Medicare benefits through multiple outlets—by calling Social Security at 1-800-772-1213 (TTY number 1-800-325-0778), visiting your local Social Security Office, or visiting Medicare.gov. If you are turning 65, you can find out if the government automatically enrolled you in Medicare Part A and how to enroll in Part B, which has a standard monthly premium of $164.90 for 2023. 

3. If you’re enrolled in Medicare, review your plan, including coverage and cost

If you are already signed up for Medicare, ensure your current plan is up to your health standards. Make sure current or new prescriptions are covered, your premiums didn’t go up, and you have the necessary vision and dental coverage. If these benefits are not up to par, it may be time to change your Medicare plan. Regarding Medicare Advantage plans, coverage and costs vary year over year.

4. Determine your work, retirement, and social security situations

Are you planning on working past your full retirement age? Are retirement funds sufficient for what you want your lifestyle to be for the next few decades? How are you going to approach your Social Security benefits? Figure out your life choices in advance, and you’ll be well prepared once the Annual Enrollment Period begins.

5. Contact your doctor

Schedule a complete physical exam, even if you’re feeling healthy. This exam helps determine what kind of Medicare plan you may need in the future. Ask your doctor if they accept Original Medicare and/or Medicare Advantage. This will help you narrow down your Medicare options so that you can keep your doctor for future appointments. You can also call us to find a Medicare plan that will allow you to keep your favorite doctor.

6. Research your Medicare plan options

Give yourself plenty of time to research all the Medicare plan options at your disposal. Make sure the Medicare plan you want is available in your area. Consider a Medicare Advantage plan if you’re looking for additional benefits not provided by Original Medicare. Check out Medicare Part D plans if you have prescriptions you’d like covered throughout the year. Know your options because remember, the Annual Enrollment Period only comes once a year—you’ll want to be ready to make an informed decision when the time comes.

7. Time to enroll

You’ve done all the research—now it’s time to make your pick! During this period, you can enroll in Medicare plans, including Medicare Advantage, Medicare Supplement, and Medicare Part D (prescription drug plan). Call MedicareHealthPlans.com at 1-(833) 356-2435 to start enrollment or browse plans online today!

We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE (TTY Users should call 1-877-486-2048) 24 hours a day/7 days a week to get information on all of your options. Clearlink Insurance represents Medicare Advantage HMO, PPO, PFFS, and PDP organizations that have a Medicare contract. Enrollment depends on the plan’s contract renewal. MedicareHealthPlans.com is a non-Government Site Powered by Clearlink

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